Pets at Home is enhancing its dog nutrition offering with the introduction of Years, a fresh dog food brand focused on real, recognisable ingredients, conveniently prepared to store and serve from the cupboard to the bowl.
The new listing comes at a time when humanisation in pet care continues to be a growing trend, with owners increasingly seeking the same quality, transparency, and raw ingredient standards they expect in their own food.
Designed to meet these evolving expectations, the Nottinghamshire based brand is the latest range to join Pets at Home’s extensive nutrition offering and will provide a range of meals, broths, toppers and treats that support everyday health and wellbeing, made with ingredients owners will recognise and trust.
Years products are gently steamed to retain nutrients, moisture and flavour, reflecting the growing demand for minimally processed, human grade style nutrition.
Unlike many fresh feeding alternatives, the range is shelf stable, meaning meals can be stored in the cupboard for up to 12 months and kept in the fridge for up to seven days once opened.
Jen Stevenson, senior buyer at Pets at Home, said: “Through our partnership with Years, we’re responding to a clear change in how people approach feeding their pets, with more owners seeking food that reflects the same quality and variety they choose for themselves.
“This latest launch offers customers an exciting and convenient way to discover more natural, recognisable nutrition, and our knowledgeable store colleagues are on hand to offer guidance on the best option for their individual pet’s needs.”
Darren Beale, founder of Years, added: “We’re incredibly proud to be available in Pets at Home stores nationwide. Years was built on the belief that dogs deserve real food made with wholesome ingredients and proper care, without making life more complicated for the people feeding them.
“This launch gives Pets at Home customers a truly accessible fresh food option that is simple to buy, store and feed.”
The Years range includes signature meals, bone broths, toppers, treats and chef made specials.
