OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. May 2026
      2. March 2026
      3. January 2026
      4. November 2025
      5. September 2025
      6. July 2025
      7. May 2025
      Featured

      Over the Counter – May 2026

      By Simon KingMay 18, 2026
      Recent

      Over the Counter – May 2026

      May 18, 2026

      Over the Counter – March 2026

      March 17, 2026

      Over the Counter – January 2026

      January 12, 2026
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Equine CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
      • Wormstock 2023
    • National SQP Awards
    OvertheCounter
    Companion

    Research highlights the special kind of bond between owners and pets

    mmBy Simon KingApril 12, 2018No Comments2 Mins Read
    LinkedIn Twitter Facebook Email

    Over half of pet owners see their cats and dogs as more beneficial to their wellbeing than other humans, according to new research.

    The new study from MORE TH>N reveals the full extent of the nation’s love of their pets, with 54 per cent of Britons saying their cats and dogs bring more benefit to their lives than other humans.

    The research was released as part of the launch of the MORE TH>N Future of Pet Ownership Report, a comprehensive new study that looks at the state of the nation’s cats and dogs based on a survey of 10,000 owners across the UK

    The report states that nearly six million pets are given treats as part of their daily diet, including crisps, cake, leftovers of human food, cheese, chips and takeaways. This, however, is leading to overweight animals, with the MORE TH>N survey revealing that 30 per cent of dog owners and 18 per cent of cat owners think their pet is overweight, which can have negative repercussions for their long-term health.

    Andrew Moore, director of pet claims at MORE TH>N, said: “As a vet I have seen in real life what our report talks about with people coming to rely on their pets more and more – for their happiness and companionship.

    “There is no doubt we love our pets, but the real kindness we should show is to keep our pets healthy and happy and that means keeping them the right weight. Obesity has such a negative impact on them not only making them more vulnerable to certain illnesses, but also impeding their recovery when they are ill or get injured.”

     

    Share. LinkedIn Facebook Twitter Email
    Previous ArticleBurns Pet Nutrition listed on The Sunday Times Fast Track Profit 100 League table
    Next Article NOAH seeks new independent members for Code of Practice Committee
    mm
    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

    Read Similar Stories

    Pet owners reveal what matters most when choosing products for their animals

    Provita unveils strategic sales alliance with Norbrook

    Elanco completes acquisition of AHV

    Most Read

    Pet owners reveal what matters most when choosing products for their animals

    May 19, 2026

    Over the Counter – May 2026

    May 18, 2026

    Provita unveils strategic sales alliance with Norbrook

    May 18, 2026

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2026 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2025

    • Pet Business World
    • Pest

    Type above and press Enter to search. Press Esc to cancel.

    OvertheCounter
    Managing Your Privacy

    To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Cookie Preferences
    • {title}
    • {title}
    • {title}