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      By Simon KingMay 18, 2026
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    Equine

    Registration is now open for BETA International 2025

    mmBy Simon KingMarch 7, 2025No Comments1 Min Read
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    Registration is now open for BETA International, sponsored by Neue Schule, which will return to the NEC in Birmingham on Sunday 28th and Monday 29th September.

    Organisers said that BETA International is the must-attend event for retailers, wholesalers, import and exporters, industry professionals and press and media to stay ahead in the equestrian and country sectors.

    What’s new for 2025?

    • Over 100 exhibitors have already signed up to exhibit;
    • Shining a spotlight on new product innovation – the New Product Showcase gives buyers an exclusive look at the latest products set to hit the market;
    • Expert-led content programme, hosted by Rosie Tapner (née Turner), the Seminar Theatre is set to inspire, inform and empower; and
    • Unmatched networking opportunities – Connect with UK and international industry leaders, strengthen partnerships, and explore exciting new business opportunities.

    BETA International is co-located with the Pets & Aquatics Trade Show (PATS); this means your ticket gives you access to both shows. Explore an even wider range of products from the biggest and most comprehensive selection of suppliers in the pet, aquatics, equestrian and country sectors.

    Register for BETA International, by clicking here.

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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