From this week, over 600 prices at Jollyes will become clearer and simpler for customers as the retailer embarks on a journey to remove ‘smoke and mirror’ pricing.
As part of the new investment, many customer-favourites will see significant reductions on big brand favourites.
Hero reductions will see various popular Whiskas 12-packs reduced from £4.25 to £4, Wagg Active 12kg bags come down from £11 to £9.50 and Butchers 18-packs reduced from £16 to £14.
And moving to round price points:
- For dog owners, Bakers Sizzlers Bacon Treats (3x315g) will be reduced from £3.97 to
- £3.50;
- For cat lovers Breeder Celect Cat litter (30L) will be reduced from £16.97 to £15;
- For those that love to feed the birds in their gardens, Peckish complete no mess 12 seed blend (12.75kg) will be reduced from £24.97 to £16; and
- For small pet owners, Tiny Friends Farm Russel Rabbit Tasty Nuggets (2kg) will be reduced from £4.47 to £2.50.
Alongside its latest pricing investment, Jollyes is pressing the ‘go’ button on the nationwide roll-out of its partnership with Uber Eats.
Last month it began trials of its “Zoomies” service that allowed pet owners in 13 locations to order everything from kibble to catnip in minutes.
Jollyes said that Zoomies with Uber Eats has proven to be a massive hit in those pilot areas that allowed customers within a five-mile radius of the store to have pet food, frozen raw food and toys and accessories delivered in as little as 30 minutes via the Uber Eats app.
The retailer said that the new service has – in just a few short weeks in a handful of locations – grown to represent almost 10% of all online orders.
Jollyes’ chief executive officer Joe Wykes said: “These continue to be exciting times at Jollyes as we look for new ways to fulfil our commitment to be the lowest-price pet retailer in town – whether customers want to visit us in store or take advantage of convenient options such as Zoomies through Uber Eats.
“For too long, pet parents across the UK have had little choice – high prices at a specialist or the limited range of general retailers. we know from our continued growth, there’s a real demand for a expert retailer that takes its commitment to value seriously and lowers the cost of pet ownership, with no compromise on the range or advice they receive from knowledgeable colleagues in store.”
