Beaphar has rebranded its Herbal Calming Range under a fresh new identity: Beaphar StressLess.
The new range also includes an exciting product launch in the form of the Beaphar StressLess Diffuser.
It is estimated that over 70% of dogs and 50% of cats show signs of stress related behaviour. Common triggers also include being left alone, changes in the home, travelling or vet visits.
Natural solutions are an increasing priority for pet owners, with one in three stating that it is the most important factor when choosing a calming product.
The StressLess range contains herbs including lavender, valerian, limetree blossom, hops, melissa (lemon balm) and rosemary, to support and soothe pets across these different situations both at home and on the go.
Claire Edmunds, UK marketing manager at Beaphar, said: “Stress is something most pets will experience at some point. We’ve relaunched our popular herbal calming range as StressLess to make it easier for owners to find the support their pets need, in a format that works for them.
“The packaging has been redesigned to be clearer and more engaging, with icons highlighting the key moments when StressLess can be used.”
The new Beaphar StressLess Diffuser is designed to provide continuous relief within a room and is suitable for multi-pet households.
Ms Edmunds continued: “The development of the new StressLess Diffuser is an especially exciting addition to the home of a stressed cat or dog. Our research shows that pet owners tend to give three calming products at the same time and 58% would prefer to use these products from the same brand.
“By offering a choice of formats in the StressLess range, retailers can easily meet these needs.”
To support the launch Beaphar have developed a wide range of in-store materials and digital assets to help boost visibility and drive sales including an eye-catching CDU to showcase the new range clearly labelled for stress-free shopping.
Additionally, online accredited CPD training is available at www.beaphar-training.co.uk.
