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    Wilson Pet Food expands natural dog treat range

    Simon KingBy Simon KingOctober 31, 2024No Comments3 Mins Read
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    Wilsons Pet Food, based in Scotland, has launched a selection of 100% natural treats for dogs. The range includes 17 new treats, each free from junk or fillers, which the company says is ideal for pet owners seeking guilt-free healthy treats to aid training, reward good behaviour and provide mental stimulation.

    The treats are available in a range of delicious gluten- and grain-free options, each carrying health benefits. The treats are suitable for dogs aged four months and upwards and are available in resealable, fully recyclable bags.

    The new Bites range, available in 200g and 1kg, includes eight varieties, each 100% single-source protein, meat or fish. Options such as Goat Bites, Duck Bites, and Wild Boar Bites – each great for allergy support, improved skin and coat, and joint care.

    The new Pheasant Bites aid immune support, vision care and joint care; whilst the Venison Bites are high in protein and rich in Omega 3 and iron. Porky Bites, Fish Bites, Rabbit Bites and Duck Bites complete the range. RRP prices range from £7.99 to £8.99 for 200g bag and are available in 1kg.

    Eight additional tasty treats offering a variety of health benefits: allergy-friendly, high in protein, dental hygiene, supporting healthy joints and bones, or mental stimulation. The range includes Beef Liver, Beef Tripe, Baltic Sprats, Chicken & Duck Necks, Rabbit Ears, Pig Ears, and Chicken Feet. Prices start from £6.99 for 200g and also available in 1kg.

    A first for the UK dog treat market is freeze-dried 100% natural whole Salmon treats packed with Omega; promoting a healthy immune system, healthy skin and coat, and supporting joint health, 70g RRP £9.99

    For dog owners keen to treat their pets this festive season, Wilsons has launched limited editions treats in time for Christmas. Made with natural ingredients, the Mince Pie Festive Treats and Turkey & Cranberry Festive Treats are grain-free making them ideal for sensitive tummies, 70g RRP £4.

    Craig Wallace, managing director of Wilsons Pet Food, said: “We’ve been planning an increased range of natural treats for a while, but it made sense to wait until the full rebrand, ensuring all products would benefit from the new packaging and launch at a similar time.

    “We’re pleased to offer such a diverse selection and for pet owners to feel assured that the treats are natural and nutritious.”

    He continued: “We’re particularly proud of the Wee Salmon Crunchies. We’ve been working with an innovative organisation in Scotland to support an ambition of zero waste across the Scottish fishing industry.

    “These tiny salmon are too small to be used in freshwater hatcheries and usually result in waste, so it’s great to be part of an initiative to repurpose these small fish and for dogs to reap the health benefits.”

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