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      Over the Counter – May 2026

      By Simon KingMay 18, 2026
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    Visitor registration opens for PATS 2026

    mmBy Simon KingMay 22, 2026No Comments2 Mins Read
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    Pet retailers, distributors and garden centres are being urged to secure their place at PATS 2026, with free registration for qualifying trade visitors now officially open.

    Returning to the NEC Birmingham from September 27–29 2026, organisers are preparing to deliver the most ambitious event yet following a record-breaking performance in 2025.

    PATS achieved its highest-ever attendance figures at the NEC Birmingham in 2025, when, across the three-day exhibition, 6,021 visitors attended, representing an impressive 70% increase on the previous year.

    International attendance surged, with 317 overseas visitors – a 169% increase year-on-year – while a record 445 exhibitors from 15 countries showcased the latest products, innovations and trends shaping the pet and aquatics sector.

    Ian Reynolds, event director, said: “The demand for stand space at PATS 2026 has been phenomenal following the huge success of last year’s exhibition.

    “We’ve introduced some fantastic additions to our already successful show features, meaning there will be even more for visitors to experience. Registration is now open on our website, and I’d strongly encourage all retailers and buyers to secure their free entry as soon as possible.”

    PATS 2026 is also being staged alongside BETA International, the leading equestrian trade show taking place from September 27-28.

    It means that retailers and buyers will be able to visit both shows, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.

    You can register now online by clicking here; for more details of the visitor attractions as well as a full list of exhibitors, click here.

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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