Rabbit Awareness Week (RAW), the UK’s leading campaign dedicated to rabbit welfare, is celebrating a major milestone this year as it marks its 20th anniversary.
Returning from Monday, June 22, to Friday, June 26, with the 2026 theme ‘Feeding Bunnies Better’, the campaign will shine a spotlight on how far rabbit care has come over the past two decades – while setting a new standard for the future.
For 20 years, Rabbit Awareness Week has played a vital role in improving the lives of rabbits across the UK, bringing together veterinary professionals, charities, retailers and owners to champion better understanding and care. Now, as it enters its 20th year, the campaign is building on that trusted legacy to tackle one of the most important aspects of rabbit health: nutrition.
This year’s campaign aims to reset the nation’s understanding of what a healthy rabbit diet looks like. From encouraging owners to move away from muesli-style mixes to embracing colourful, fibre-first feeding and a diet that includes feeding hay as 85-90% of their daily food intake – RAW will provide clear, practical guidance to help rabbits live healthier, happier lives.
Rabbit Awareness Week continues to be driven by a coalition of leading welfare organisations and industry experts, including Rabbit Welfare Association & Fund, Burgess Excel, Blue Cross, Woodgreen Pets Charity, Raystede Centre for Animal Welfare and RSPCA, all working together to improve rabbit welfare nationwide.
Alongside the milestone anniversary, RAW is also unveiling a refreshed look and feel. The updated logo now features two rabbits, reflecting the importance of companionship and the need for rabbits to live in compatible pairs.
Beloved mascots Hayley and Binky have also been reimagined, appearing in more realistic, everyday care scenarios to help bring key welfare messages to life in a relatable and engaging way. Supporting this visual update, all rabbit care guides have been refreshed to ensure they align with current welfare standards and best practice advice.
Burgess Excel senior brand manager, Annabel Coleman said: “Rabbit Awareness Week has become a trusted and influential campaign over the past 20 years, and we’re incredibly proud of the role it has played in improving rabbit welfare across the UK.
“Reaching this milestone is not just about celebrating progress, but about using that legacy to drive even greater change. This year, Feeding Bunnies Better is all about giving owners the confidence and knowledge to make the right nutritional choices – from moving away from muesli mixes to embracing a fibre-first approach that truly supports rabbit health.”
Suzanne Moyes, deputy managing director and In-house vet at Burgess Pet Care, said: “While rabbit welfare has improved significantly over the last two decades, diet remains one of the most common areas of misunderstanding among owners. Rabbits have very specific nutritional needs, and getting this right is fundamental to their overall health and wellbeing.
“Through this year’s campaign, we want to simplify what ‘good’ looks like, to help owners build healthier, more natural diets that support everything from dental health to digestion and behaviour.”
At the heart of the campaign is a simple mission: to help owners give their rabbits the nutrition they deserve and support their overall happiness, wellbeing and health. Every element of this year’s activity, from educational resources to social content, is designed to support that goal.
Follow Rabbit Awareness Week on Facebook and Instagram, and find out more about how you can support Feeding Bunnies Better, but clicking here.
