A survey conducted by the Purina Institute suggests that many vets may not realise how important nutrition is to their clients and are missing critical opportunities to counsel them about nutrition for their pets.
To help address this gap, the Purina Institute is introducing the Purina Institute Handbook of Canine and Feline Clinical Nutrition, a reference guide to the nutritional management of clinical conditions in dogs and cats.
The free, product-agnostic e-book is written by over 40 global experts in veterinary nutrition, internal medicine, cardiology, dermatology, emergency care, and other specialties. The digital handbook provides practical information and insights for case management and client conversations on the role of nutrition in managing pet health issues.
In a May 2023 Purina Institute survey, 96% of pet owners said vets are their most trusted source for nutrition advice.
“We know nutrition can help our patients thrive, but it can be hard to engage clients in a nutrition discussion” said Dr Andrew Sparkes, independent veterinary consultant and an editor of the nutrition handbook.
“This handbook is an outstanding new resource to help facilitate conversations about nutrition and provide practical tips for busy veterinary team members, making it easier to prioritise nutrition recommendations and meet the needs of their clients.”