A new partnership between Provita and Norbrook aims to strengthen the supply chain and offer enhanced farmer support and technical advice.
Michael Kerr, Provita’s chief executive, said: “By working in partnership with Norbrook’s sales team, we can offer enhanced support, technical advice, product training and more efficient representation to help agricultural trade and vet customers deliver better outcomes.”
Based in County Tyrone, Provita manufactures natural animal health products including nutraceuticals, probiotics, colostrum and other supportive therapies for commercial livestock, equine and companion animals.
Dan Griffiths, Norbrook Livestock’s national business manager, added: “By aligning our expertise, we can offer a unified approach to animal health, combining clinical excellence with nutritional innovation.”
With the new alliance, Provita products are sourced as normal or can be ordered via a Norbrook rep. Norbrook territory managers will be contacting customers in the coming weeks.
