The Pet Food Manufacturers’ Association (PFMA) has launched a short film to honour the role pets play in our lives, as it celebrates its 50th birthday.
The short film can be watched at the bottom of this news story.
The PFMA was founded in 1970 by four pet food companies who saw the need for a single body to act as an industry voice, provide guidance to smaller companies and to join important discussions on legislation and animal welfare.
PFMA’s member companies feed over 90% of the UK pet population across almost half of UK households.
Nicole Paley, PFMA’s deputy chief executive, said: “The plans for celebrating our 50th birthday this year were quite different but given the challenges we have faced, I have never been prouder of the Association and our members.
“Throughout turbulent times we have continued to supply the nation’s pets with their favourite foods. Our short film is a celebration of pets, a snapshot of what PFMA is about and a story of how we place pets at the heart of everything we do. We hope you enjoy it.”