In response to demand from industry professionals, PFMA has worked with nutrition experts to develop two new factsheets on the subjects of vegetarian diets and allergies, now available to download HERE.

Nicole Paley, the PFMA’s deputy chief executive, said: “We launched our factsheet range just over a year ago to tackle and dispel many of the myths around pet food. The range now covers 16 subjects and with over 3,400 downloads, they have proved to be a valuable resource for pet professionals at the front line of pet care.

“We decided to add the Vegetarian Diets Factsheet and Food Allergy and Intolerance Factsheet to our range in response to demand for clarification on these topics. Owners are exploring alternative diets and whilst cats are obligate carnivores, dogs are omnivores and can adapt to vegetarian diets.”

Ms Paley added: “As with all diets, they need to be well-balanced and our factsheet contains top tips.The Allergy Factsheet explains the difference between allergies and intolerances, which are both adverse food reactions but are very different conditions requiring different advice from veterinary professionals.”

The PFMA Factsheets cover a wide range of subjects from ingredients, additives and labeling to raw, homemade and grain-free diets.