Pets at Home has launched a new pet insurance service for its customers.
The retailer now offers annual veterinary fee cover of up to £15,000 through Pets Insurance, with three levels of lifetime cover available for dogs and cats.
Qualifying dental treatment will be included as standard for pets.
Launched exclusively on Compare the Market today (Wednesday, August 19), the insurance will become available through the Pets at Home website and app from September.
The cover is the latest addition to the retailer’s expanding pet care services, which already include retail stores, veterinary practices, grooming, and its Pets Club membership programme.
Dog owners can choose between £4,000, £7,000, or £15,000 of annual cover, while cat owners can select £3,000, £5,000, or £10,000.
As lifetime policies, the allowance renews each year if the policy is continued, meaning eligible long-term conditions that develop after the policy starts can remain covered in future years.
The three insurance options also include cover for accidents, illnesses and eligible dental treatment, alongside benefits such as hydrotherapy, behavioural therapy, prescribed diet support and help if a pet goes missing.
Owners will have access to a 24-hour pet advice line, and claims can be handled directly with veterinary practices through a new online portal, which Pets at Home said would reduce paperwork for owners.
However, the policies do not cover pre-existing conditions or routine care such as vaccinations, flea treatments, and grooming.
Matt Poll. managing director of Pets Insurance, said: “Pet insurance can often feel confusing and difficult to navigate.
“We’ve listened to what pet owners want and developed three easy-to-understand products designed to give greater confidence and peace of mind.
“By removing features that can create confusion, such as per-condition limits and multiple excess charges, and simplifying the claims process, we’re helping owners focus on their pets rather than paperwork.”

