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      Over the Counter – September 2026

      By Simon KingSeptember 14, 2026
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    PATS organisers praise record-breaking show

    mmBy Simon KingOctober 2, 2026No Comments1 Min Read
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    PATS 2026 has been hailed a major success by exhibitors, with the record-breaking show attracting a high-quality audience of pet retailers, buyers and industry professionals with attendance numbers up by 8% on last year.

    A total of 6,505 visitors attended the three-day event at NEC Birmingham, compared with 6,021 in 2025.

    With more than 600 brands showcasing a record number of new products across Halls 3 and 3A, exhibitors reported strong levels of engagement from visitors keen to discover new products, meet suppliers and explore the latest opportunities in the pet market.

    Organisers said that visitors were wowed by the sheer scale and visual impact of the show, which occupied 20% more floorspace than last year.

    PATS 2027 will take place at the NEC Birmingham on September 21-23.

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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