Nutriment Raw has launched a range of highly nutritious bone broths to add to its pet food portfolio. Three varieties – chicken, beef and lamb – are available in 500ml packs.
Ryan Winwright, head of commercial at Nutriment Raw, said bone broth has become a popular food product in recent years although it has been produced and consumed by humans for thousands of years.
“Our bone broth is a very versatile product,” Mr Winwright said. “It can be fed alone as a snack or added to existing meals. It is a liquid at room temperature, a jelly once refrigerated, can be frozen for easy portioning and gentle heated to suit your pet’s preferences – making it a fuss-free, nutritious, and great-tasting way to boost your dog’s or cat’s nutrient intake.
“Bone broth promotes healthy digestive and immune systems, supports joint health and liver health, and promotes health skin and coats, all whilst being gentle on the stomach and great for hydration. It’s the perfect, soothing food supplement to support recovery from illness and exercise, as well as to boost our pets’ general nutrient levels.”
Mr Winwright said that, from a retailer’s point of view, Nutriment bone broth has a long shelf life and is an ambient product, so doesn’t demand freezer space.
“It also provides a perfect upsell opportunity as a nutrient booster alongside all feeding styles,” he said. “Its versatility allows for up to an additional six-month storage (frozen) making it long lasting and value-for-money.”