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      By Simon KingMay 18, 2026
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    New product innovations from Natures Menu

    mmBy Simon KingJanuary 31, 2025No Comments3 Mins Read
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    Natures Menu has launched a new range of Raw Freeze Dried Treats and Rewards and expanded its existing range ofComplete & Balanced Raw Freeze Dried Dinners  – giving dogs a natural source of nutrition and flavour across every key consumption moment.

    Formulated by vets and using all natural ingredients, the ‘raw with no thaw’ format means Raw Freeze Dried is the best alternative to raw when owners don’t have access to a freezer – ideal for when owners and pets are on the go.

    Using the closest technology to raw feeding, freeze drying is a minimally processed option, here in the UK, that removes almost all of the water content without cooking. The process subsequently locks in the flavour and nutrients of the raw ingredients, for an intense mouthwatering taste that pets will return to time and time again.

    This new range of products adds to the existing range of the Natures Menu Complete & Balanced Raw Freeze Dried Dinners 120g and 250g.

    Due to popular demand, the existing Raw Freeze Dried range of Complete & Balanced Dinners has also expanded to include a 625g pack, ideal for longer stays away from the freezer and offering best value.

    Available in four flavours (beef, chicken, turkey and lamb), the Raw Freeze Dried Dinners are a complete and balanced 80:20 meal option – 80% meat and offal with 20% fruits, vegetables, vitamins and minerals, offering your pet a delicious and nutritious meal – for when you’re away from the freezer.

    Adding enrichment to feeding times, the new Raw Freeze Dried Toppers are perfect for mixing moments – simply pour over your dog’s regular food and serve. With three delicious flavours to choose from (chicken, turkey and lamb), the Toppers are made from 80% meat and offal with 20% fruits, vegetables, vitamins and minerals for a natural boost of nutrition and taste. The chicken option is also available in a smaller 15g pack size.

    The new Treats & Rewards range offers nutritious snacks with intense and delicious flavour, adapted to your dog’s needs – with different sizes available, so all dogs can enjoy that special moment. A tasty addition to the Raw Freeze Dried range, the new 100% Meat and Offal Bites are a smaller snack that comes in four flavours (beef, chicken, turkey and lamb), while the larger 100% Meat and Offal Chunks are perfect for bigger dogs, and come in two flavours (chicken and turkey).

    Melanie Sainsbury, Veterinary Expert at Natures Menu, said: “The new range is designed with maximum convenience in mind, without sacrificing on taste, quality or digestive wellbeing. Not only do pet owners now have access to complete and balanced meal options, but also treats and rewards for a healthier indulgence, anywhere and anytime.

    “Raw feeding offers a wealth of benefits, and our Raw Freeze Dried products are born from more than 40 years of research, nutritional experience and knowledge – so you know you’re getting natural high quality ingredients and maximum nutrient preservation with minimal fuss.”

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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