OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. May 2026
      2. March 2026
      3. January 2026
      4. November 2025
      5. September 2025
      6. July 2025
      7. May 2025
      Featured

      Over the Counter – May 2026

      By Simon KingMay 18, 2026
      Recent

      Over the Counter – May 2026

      May 18, 2026

      Over the Counter – March 2026

      March 17, 2026

      Over the Counter – January 2026

      January 12, 2026
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Equine CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
      • Wormstock 2023
    • National SQP Awards
    OvertheCounter
    News

    New £1.75 million fund to understand how better diagnostics can encourage responsible antibiotic use

    mmBy Simon KingJuly 12, 2017No Comments2 Mins Read
    LinkedIn Twitter Facebook Email

    Seven academics – including two veterinarians from the University of Bristol’s School of Veterinary Sciences – have been awarded a £1.75 million grant to understand how better diagnostics can encourage responsible antibiotic use in animals.

    The award, funded by the Economic and Social Research Council (ESRC) working in partnership with the Department of Health and the Arts and Humanities Research Council (AHRC), is part of the cross-council ‘Tackling antimicrobial resistance: behaviour within and beyond the healthcare setting’ call.

    The research team will be led by social scientists at the University of Exeter and includes colleagues at the Innogen Institute of the University of Edinburgh, the British Veterinary Association (BVA) and leading farm animal veterinarians across the UK.

    Professor Henry Buller, project lead from the University of Exeter’s School of Geography, said scientific, public and political concern regarding antimicrobial resistance is increasing, and farmers and veterinarians are doing their best to use medicines as responsibly as possible.

    Professor Buller said: “Better, smarter, more rapid and more accessible diagnoses – driving shifts in behaviour associated with diagnostic decision making – represent a critical step to delivering more effective uses of antibiotics in animal health. But improvements in diagnostic development and their relationship to prescription and treatment requires social, governance and technical innovations.”

    “This is an exciting opportunity to provide a current assessment of diagnostic and treatment decision practices in the livestock sectors of the UK. Novel and innovative diagnostic tools are currently in development, and our research will generate better understanding of their development as well as the marketing and regulation of these new technologies.”

    Share. LinkedIn Facebook Twitter Email
    Previous ArticleWarm, wet weather heightens parasite risk in sheep and cattle
    Next Article PDSA launches free pet first aid courses for pet owners
    mm
    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

    Read Similar Stories

    BVA publishes practical resources to help vet teams get ready and compliant with upcoming changes

    Time to feed nutrients not numbers

    Visitor registration opens for PATS 2026

    Most Read

    BVA publishes practical resources to help vet teams get ready and compliant with upcoming changes

    May 26, 2026

    Time to feed nutrients not numbers

    May 25, 2026

    Visitor registration opens for PATS 2026

    May 22, 2026

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2026 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2025

    • Pet Business World
    • Pest

    Type above and press Enter to search. Press Esc to cancel.

    OvertheCounter
    Managing Your Privacy

    To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Cookie Preferences
    • {title}
    • {title}
    • {title}