Natures Menu has rebranded its popular cat range to create Natures Menu Especially for Cats. The company said the new range will offer the same real, simple, complete and balanced cat food which offers pet owners everything their cat needs to thrive, but with a number of improvements.

The branding will move to having its own distinctive brand assets with a new logo and revamped packaging for the products. The contemporary look and feel of the packaging aims to clearly communicate the simple, natural ingredients to owners whilst offering a great visual impact on shelves.

Natures Menu Especially for Cats remains free from artificial colours, flavours and preservatives and packed with essential vitamins and minerals to provide cats with all the nutritious goodness they need to thrive.

James Langan, managing director of Natures Menu, said: “The launch of the Natures Menu Especially for Cats range strengthens our offering of pet food made from real ingredients, real flavour and real goodness.

“The improved packaging now focusses on simplicity, transparency and the quality and taste of the product, as well as also taking enabling us to take steps forward in our sustainability strategy with new recyclable packaging formats.”