Mars Petcare has expanded its portfolio of treats with the launch of Pedigree Ranchos Lastin’ Layers and Reward Centres.
Recognising that more pet owners are looking for treats that provide their dogs with something to keep them entertained and occupied for longer, the latest additions provide a fun but safe solution when it comes to treating.
As the latest treat in the Pedigree range to be endorsed by the EVDS, it offers owners reassurance it’s safe for their dog’s teeth.
Angela Cameron, European brand director for Pedigree, said: “Research has shown 69% of dog care and treats market growth came from the rise in meaty and raw treats in 2021.
“With 54% of shoppers thinking of Pedigree as a ‘Meaty Treats’ brand, we are perfectly positioned to cater to this growing demand.
“Through the launches of Pedigree Ranchos Lastin’ Layers and Reward Centres, we are aiming to support dog shoppers enter the meaty category safely and will support the roll-out with in-store activation to drive trial among new and existing shoppers.”