Lily’s Kitchen and Dogs Trust have announced a two-year partnership beginning this autumn in support of the charity’s Change the Tale campaign.
The partnership will see the pet food brand work donate15% of the net sale price from the sales of its Christmas dog food range to help the charity’s campaign.
Dogs Trust’s Change the Tale campaign was launched to help ensure the charity can continue to provide help for dogs in need now and in the future, as a result of the COVID-19 pandemic.
Experts at Dogs Trust estimate that up to 40,000 dogs could be at risk of relinquishment if families struggle to cope with the effects of the coronavirus crisis. Many other dogs are likely to develop behavioural issues, such as separation anxiety, which could develop as a result of lockdown measures.
Samantha Crossley, marketing director at Lily’s Kitchen, said: “With more than a quarter of dog owners surveyed by Dogs Trust revealing that their dog has shown at least one new problem behaviour during lockdown, we felt it was important to raise awareness and support the charity in their efforts to help people and their dogs in the fallout of the pandemic.”