Jollyes has joined forces with fresh cat food brand, KatKin, to become its biggest retail partner to date.
The partnership comes as Jollyes completes the nationwide roll-out of frozen food shop-in-shops across nearly all its stores.
KatKin’s 100% fresh, real-meat recipes has now officially launched in 80 Jollyes stores across Britain. The range includes six recipes, plus variety packs.
KatKin’s recipes are crafted from the highest quality, human-grade meat – including chicken, pork, duck and fish – gently cooked in the KatKin kitchen in Suffolk, then frozen to lock in nutrients and keep them preservative-free.
KatKin reports that 95% of cat parents see an improvement in their cats’ health and happiness once they start feeding fresh food, including:
- A shinier, thicker coat and fewer hairballs;
- Better digestion and less smelly poos;
- Easier-to-maintain weight; and
- More energy and playfulness.
Launched as s subscription brand in 2020, KatKin said it has built a loyal following of cat parents looking for high-quality, fresh nutrition for their cats.
Louise Fawcett, buying manager at Jollyes, said: “We want to make Jollyes the ultimate destination for cat-owners across the UK, which is why we’re so thrilled to be bringing Katkin’s fresh cat meals to stores across Britain.
“Whether you’re a seasoned cat carer or having kittens at the responsibility of looking after your fur baby, Jollyes is the place to go – both for our colleagues’ unrivalled expertise and our fantastic, affordable and rapidly expanding product range.”
Feiyang Yang, business development principal at KatKin, added: “We make every KatKin recipe with the same care, love and science we want for our own cats. And see time and time again how switching to fresh provides meaningful and lasting change to cat health and happiness.
“This partnership with Jollyes means more cat parents across the UK can discover just how transformative a fresh diet can be.”
