OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. March 2023
      2. January 2023
      3. November 2022
      4. National SQP Awards Supplement 2022
      5. September 2022
      6. July 2022
      Featured

      Over the Counter – January 2023

      By Simon KingJanuary 9, 2023
      Recent

      Over the Counter – March 2023

      March 20, 2023

      Over the Counter – January 2023

      January 9, 2023

      Over the Counter – November 2022

      November 9, 2022
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
    • National SQP Awards
    OvertheCounter
    Retail

    Jollyes backs dog paw balm devised on friends’ kitchen table 

    Simon KingBy Simon KingJune 8, 2022Updated:June 10, 2022No Comments3 Mins Read
    LinkedIn Twitter Facebook Email

    A soothing paw balm for dogs developed on a kitchen table by childhood friends Lyndsey Fearns and Becky Dutton-Geraghty is to be sold nationwide by pet retailer Jollyes.

    The range of four balms, made with natural ingredients that are non-toxic and lick safe for dogs, has already become a hit online and are set to reach a new national audience through Jollyes.

    Ms Fearns is store manager at Jollyes in Runcorn, Cheshire and was the first person Ms Dutton-Geraghty, who works in retail recruitment, turned to when she had the idea for the balms during lockdown in 2021.

    After doing research into various essential oils, they experimented with different recipes and ingredients in Becky’s kitchen and developed samples to ease doggy ailments including allergies, itchy paws, dry nose and anxiety.

    Lyndsey (left) and Becky with their paw balms

    Ms Fearns said: “It was very important to us that our products were cruelty free and vegan friendly, and we didn’t want a petroleum-based product because we knew it had to be safe if a dog licked it and ingested it.

    “We test our products on humans, starting with ourselves. My chihuahua Meika used to suffer terribly at Bonfire Night. The anxiety balm has made a huge difference and I can’t believe how settled she has been since we started using the balm.”

    With labels designed by Ms Dutton-Geraghty and packaged in recyclable aluminium cans, they started selling their Paws Right There range via Etsy site and Instagram and as the products became more popular they set up their own website.

    “It just took off and we started building up followers who loved it and we realised we had something that could work,” added Ms Fearns.

    Last December they sent samples to Jollyes who agreed to a trial in six stores and the response has been so strong it is now preparing to roll it out across all 70-plus stores in the UK.

    The balm now comes in four varieties: pre walkies barrier balm for paw and snout protection, anxiety calm balm, itchy paws soothing balm and vegan rough paws and snout Saviour.

    The business partners, who are looking for a manufacturer to scale up production, have just launched a pet sun protection balm to protect dogs’ noses and ears which went on sale on their website on June 1.

    They also have a range of pet-friendly candles and wax melts made from natural materials and reflecting the growing awareness of avoiding potentially harmful emissions in the home.

    Jollyes’ commercial director Chris Burns said: “We were really impressed with the balms. There was a gap in the market for Lyndsey and Becky’s product and their cruelty free ethos fits perfectly with our approach.

    “Customers in the trial store love it and we can’t wait to see the response as we roll it out across all our stores.”

    Share. LinkedIn Facebook Twitter Email
    Previous ArticlePet food deliveries have more than doubled in four years
    Next Article NOAH launches Livestock Vaccination Guideline

    Read Similar Stories

    Jollyes invests £1 million to expand vet clinics and other animal services

    Jollyes says bumper Christmas sales set new records

    Jollyes heralds opening of new Glenrothes store

    Most Read

    Annual Pet Survey shows 50% rise in small pets plus cost-of-living impact on pet owners 

    March 23, 2023

    AMTRA appoints its first deputy chief executive

    March 21, 2023

    Over the Counter – March 2023

    March 20, 2023

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2023 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2022

    • Pet Business World
    • Pest
    • Pig World
    • Poultry News

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo

    Insert/edit link

    Enter the destination URL

    Or link to existing content

      No search term specified. Showing recent items. Search or use up and down arrow keys to select an item.