OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. May 2026
      2. March 2026
      3. January 2026
      4. November 2025
      5. September 2025
      6. July 2025
      7. May 2025
      Featured

      Over the Counter – May 2026

      By Simon KingMay 18, 2026
      Recent

      Over the Counter – May 2026

      May 18, 2026

      Over the Counter – March 2026

      March 17, 2026

      Over the Counter – January 2026

      January 12, 2026
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Equine CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
      • Wormstock 2023
    • National SQP Awards
    OvertheCounter
    News

    Industry unites on world-leading traceability

    mmBy Simon KingAugust 2, 2018No Comments2 Mins Read
    LinkedIn Twitter Facebook Email

    The livestock sector will unite behind the development of a “game-changing” digital data system which could prove central to post-Brexit prospects.

    An agreement with Defra for the AHDB to develop the Livestock Information Service (LIS) has now been signed and detailed specification work is underway. That will involve the Traceability Design User Group (TDUG), a partnership of 22 supply chain and government organisations which includes the NFU.

    AHDB chief executive Jane King saidthe service was “fundamental to the future health of livestock farming in this country”.

    She added: “AHDB is in a unique position to be able to lead the collaboration between government and industry in order to deliver a future traceability service which is truly transformational.

    “By working closely with the TDUG we will ensure that the needs of the user are at the heart of the service.”

    The LIS could give UK producers some of the best farm-to-fork traceability in the world, acting as a catalyst for post-Brexit trade by evidencing their high standards.

    It would also put powerful benchmarking at farmers’ fingertips, helping them to identify business improvements.

    Using electronic ID tags, the system would give instant access to animals’ lifetime movement records, along with management, veterinary medicine, health and assurance information.

    At its core is providing robust traceability data across the livestock sectors, including dairy cows, cattle, sheep, pigs and goats as well as companion animals.

    The switch to bovine EID is expected to start on a voluntary basis, moving to a mandatory approach in a relatively short period of time, which would also see an end to the various paper-based arrangements.

    The much-discussed idea got the green light from Food and Farming Secretary Michael Gove earlier in the year and the project is slated for a late-2019 roll-out.

    John Royle, the NFU’s chief livestock adviser said:“The LIS has the potential to be a game-changer, underpinning our reputation for producing some of the best meat and livestock products in the world through a world class traceability system, and not only delivering better data, but also offering the gateway to deliver support to active keepers through NFU livestock’s productivity scheme proposals.”

     

    Share. LinkedIn Facebook Twitter Email
    Previous ArticleFarming weather summit calls for urgent action
    Next Article Charity calls for compulsory microchipping of cats
    mm
    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

    Read Similar Stories

    Pet owners reveal what matters most when choosing products for their animals

    Provita unveils strategic sales alliance with Norbrook

    Elanco completes acquisition of AHV

    Most Read

    Pet owners reveal what matters most when choosing products for their animals

    May 19, 2026

    Over the Counter – May 2026

    May 18, 2026

    Provita unveils strategic sales alliance with Norbrook

    May 18, 2026

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2026 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2025

    • Pet Business World
    • Pest

    Type above and press Enter to search. Press Esc to cancel.

    OvertheCounter
    Managing Your Privacy

    To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Cookie Preferences
    • {title}
    • {title}
    • {title}