Premium pet food brand Encore has expanded its cat range with the introduction of its new Encore Bone Broth Toppers to the UK market.
The new range has been developed to meet growing consumer demand for added-value pet nutrition, offering cat owners a simple and convenient way to add moisture while enhancing mealtime enjoyment.
Available in two protein-rich recipes – Chicken Bone Broth with Chicken Breast and Fish Bone Broth with Tuna Fillet – the toppers are made with 100% natural ingredients and real flakes of high-quality protein to increase palatability for even the fussiest felines.
Research shows that 54% of cat owners see long-term health as a primary driver when purchasing cat food, yet 62% still struggle to find products that align with their cat’s specific nutritional requirements.
“Cat parents increasingly look for ways to encourage their pets to consume more moisture, particularly those feeding dry kibble,” said Robyn Long, innovation manager at Encore.
“Our Bone Broth Toppers offer a practical, tasty way to add moisture while bringing additional flavour and texture, alongside high-quality protein and other essential nutrients to meals.”
Designed as both a meal enhancer and treat, the new range delivers incremental opportunities within the growing cat treats and toppers category, appealing to high-spend shoppers seeking premium, natural products.
The range offers two single-flavoured products and a mixed variety multipack:
- Encore Chicken Bone Broth with Chicken Breast 85g
- Encore Fish Bone Broth with Tuna Fillet 85g
- Encore Variety Bone Broth Selection 4 x 85g
