Dorwest Herbs said it has the perfect solution for keeping pets calm this firework season with its ‘Licensed to Chill’ campaign, which will be launched to the trade at PATS Telford in September.

Jo Boughton-White, managing director of Dorwest, said herbs are gentle yet effective and reduce anxiety by lessening activity in the nervous system rather than relaxing muscles, so pets can be relaxed and calm without it sedating or affecting their normal behaviour, resulting in a calm firework period for owners and pets alike.

For trade stockists it has a special offer ‘Calming Product Pack’ containing the most popular sizes of Scullcap & Valerian Tablets and Valerian Compound in a handy counter size display box. A free support kit is available, plus digital assets for your social media pages.

Continuing to produce natural products to keep dogs and cats in perfect health, Dorwest Herbs has extended its topical offering by launching two balms.

Ms Boughton-White said: “We often get asked for products for pets cracked paws and noses, and something soothing to put on sore skin. So, we’ve listened to our customers and produced a Paw & Nose Balm and reformulated our Skin Balm (previously called Comfrey & Calendula Skin Balm).

“We especially enjoyed trying out the recipes on ourselves and our dogs in the office, so they are definitely tried and tested.”