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      Over the Counter – September 2026

      By Simon KingSeptember 14, 2026
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    BETA International attracts ‘high quality’ visitors

    mmBy Simon KingSeptember 14, 2022No Comments2 Mins Read
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    Organisers of BETA International, which ran from Sunday to Tuesday (September 11-13) , said it proved itself yet again to be the top trade show for the UK equestrian industry, with the event providing the perfect platform for the launch of so many new and exciting products.

    The event at the NAEC Stoneleigh closed yesterday with visitors and exhibitors agreeing it had been a great success.

    Exhibitors revealed the quality of visitors to their stands was exceptional with many praising the show for attracting key buyers and decision makers.

    Retailers and buyers attending BETA International agreed the event was important for their future planning. 

    Matt Severn, of Manor Equestrian, Nottingham, said: “As a retailer it’s important to have BETA International. As well as being able to see what’s new all under one roof, it also allows us to network and socialise with suppliers and other retailers.” 

    As well as seeing an unrivalled array of new equestrian products and speaking to top suppliers and manufacturers, visitors were also able to listen to seminars from prominent industry figures over all three days.

    BETA International also paid its own respects to the passing of Her Majesty Queen Elizabeth II with two minutes silence on Sunday (September 11).

    Following this year’s successful show, the organisers look forward to welcoming exhibitors and visitors back to BETA International in September 2023.

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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