A recent survey from Bayer revealed that almost half (45 per cent) of owners are unable to detect signs of a parasitic infection in their cat, which places greater emphasis on the role of retail SQP professionals to educate unsuspecting pet owners.

Bayer said currently 40 per cent of cat owners admit that they do not regularly use a flea preventative product. Also four per cent of cat owning households say they only treat for fleas when a family member is bitten or they physically see fleas.

Harry Chapman, Bayer’s retail manager, said: “With increasing numbers of cat owners seeking independent advice on their pet’s health, the role of the SQP professional is more important than ever.

“Our research showed that nine out of 10 owners cannot recognise signs such as depressive behaviour and lack of appetite as possible indications of a parasite infestation. SQP’s can help educate owners by helping them spot the more subtle signs and understand the potential risk parasites can pose to the health of the whole family and home environment.”

Bayer has launched a new feline education campaign called ‘Instinctively Close’ which helps pet owners get closer to their feline friends by understanding their cats’ behaviour and what it means for their health.

The report can be requested from the Drontal and Advantage Facebook page, which is located HERE.