Seeing the latest pet product launches under one roof is one of the major attractions for visitors to PATS, and this September’s show at the NEC Birmingham will be no exception, with over 400 new items set to be showcased.
The Pet & Aquatics Trade Show takes place over three days in Halls 3 and 3A at the NEC from Sunday, September 27, to Tuesday, September 29.
Organisers said an impressive line-up of entries to the popular New Product Showcase is a positive sign that PATS exhibitors are excited about their latest products and eager to show them to visiting retailers and buyers.
Products entered into the Showcase, sponsored by Leopard Co and supported by media partner pbwnews, will be judged by a panel of independent pet retailers on the first day of the show to decide the winners of the New Product Awards.
PATS 2026 will once again be co-located with BETA International, the leading equestrian trade exhibition, taking place on September 27–28. Retailers and buyers will be able to visit both events with a single registration, giving BETA International visitors access to PATS and vice versa.
Visitor registration is now open, with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, click here.
