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      Over the Counter – May 2026

      By Simon KingMay 18, 2026
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    Celebrities flock to support anti-cage campaign

    mmBy Simon KingJune 30, 2026No Comments2 Mins Read
    LinkedIn Twitter Facebook Email

    Compassionate celebrities including Chris Packham, Evanna Lynch and Heather Mills are among those who’ve written to their MP to demand a ban on caged egg production as part of Viva!’s Cracked campaign.

    The Government’s current Animal Welfare Strategy for England includes a proposed ban on ‘enriched’ colony cages, but industry bodies, including the National Farmers’ Union (NFU) and British Egg Industry Council (BEIC), are resisting the plans.

    Those supporting the campaign include:

    • Chris Packham CBE – environmental campaigner, naturalist, TV presenter and author;
    • Evanna Lynch – actor and star of the Harry Potter franchise;
    • Heather Mills – businesswoman and animal rights activist;
    • Wendy Turner Webster – TV personality, producer, author and animal activist;
    • Mathew Pritchard – former Dirty Sanchez frontman turned endurance athlete and author;
    • Stevie Martin – vegan comedian and TV personality;
    • Victoria Featherstone Pearce – former model, founder of K9 Angels charity and animal activist;
    • Chrissie Hynde – former The Pretenders frontwoman;
    • Sasha Jolliffe Yasawi – activist and political candidate;
    • Peter Egan – actor and animal activist;
    • Jasmine Harman – TV presenter and writer;
    • Dr Marc Abraham OBE – vet, broadcaster, author and animal welfare campaigner;
    • Professor Andrew Knight – internationally accredited veterinary specialist in animal welfare;
    • Adrian Ramsay MP – Green Party MP for Waveney Valley; and
    • Nicole Whittle (@veganbeautygirl) – popular vegan beauty influencer and animal advocate.

    Juliet Gellatley, founder and director of Viva!, said: “The reaction to our Cracked social media poster campaign has been phenomenal. From some of the UK’s most beloved defenders of nature and the environment to experts in animal health and welfare, plus a raft of actors, authors and activists, our famous supporters have been invaluable in galvanising action from the public.

    “We know that numerous members of the public have already written to their MPs, many because they’ve seen their heroes lead by example. With a response to the cage ban consultation supposedly coming soon, we’re hoping this sustained pressure delivers what 94% of people want – a ban on cage cruelty and a better life for millions of hens. We’re so grateful for the support of these compassionate celebs.”

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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