Global leaders in veterinary medicine, nutrition, behavioural science and human healthcare will convene at the Purina Institute Global Summit 2026 to explore the human–animal bond and the future of veterinary care.
Taking place May 27-28, the free, two-day virtual event will give veterinary professionals worldwide access to evidence-based CPD, featuring the latest research and practical strategies to strengthen client relationships and support more effective preventive care.
At a time when demand for preventive pet healthcare is rapidly increasing, this event will highlight how the veterinary profession can shift from a model focused on reactive treatment to one centred on proactive, preventive care, strengthening the human–animal bond, improving vet-client partnerships, and supporting longer, healthier lives for pets.
A lineup of 17 expert speakers includes Dr James A Serpell of the University of Pennsylvania School of Veterinary Medicine, who will deliver a session on the origins of the human-animal bond.
“Pet owners increasingly expect personalised, preventive care shaped around the human–animal bond,” said Daniel Rodes, innovation and renovation lead at Purina Europe.
“The Purina Institute Global Summit will equip veterinary teams with practical communication strategies and emerging tools to improve client adherence and ultimately deliver better long-term patient outcomes.”
All virtual presentations will be available free for veterinary professionals to attend live or view later on-demand.
Veterinary professionals can click here to register free of charge and find out more about the full programme and speakers.
