AHDA has announced that its annual conference next year will be held at Crewe Hall in Crewe, Cheshire on, January 26-27.
“The 2026 AHDA Conference will be focused on members and industry leaders,” said AHDA secretary general Bryan Lovegrove.
“We will look at AHDA members who pay their membership fee, whether it’s large or small, a husband-and-wife team or a large business, and make the programme attractive to those.”
Unlike this year’s AHDA Conference, for example, the 2026 conference event won’t be a two-day event, and instead will run for a day and a half and will be a networking and key industry speaker event.
“Crewe Hall in Cheshire is a fantastic venue, along the M6 corridor, slightly north of Birmingham,” Mr Lovegrove said.
“We recognise the big impact the Covid pandemic had on SQPs and businesses. SQPs can now get their CPD online and AMTRA, and the other registration bodies, do a fantastic job of putting opportunities online – AMTRA have webinars every second week for topics which are really topical.”
Mr Lovegrove said that AHDA has seen a contraction of SQPs coming to its annual conference.
“Some of the big companies said they were struggling to get SQPs to come to the event because staff rotas are so tight, so they were making sure that prescribers were on-duty to do their job as a prescriber in stores,” he said.
“We have to recognise that times have changed, and the role of AHDA is not to provide CPD but supply information and education and look after its membership by giving them the latest information from key industry experts.”
