OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. May 2026
      2. March 2026
      3. January 2026
      4. November 2025
      5. September 2025
      6. July 2025
      7. May 2025
      Featured

      Over the Counter – May 2026

      By Simon KingMay 18, 2026
      Recent

      Over the Counter – May 2026

      May 18, 2026

      Over the Counter – March 2026

      March 17, 2026

      Over the Counter – January 2026

      January 12, 2026
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Equine CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
      • Wormstock 2023
    • National SQP Awards
    OvertheCounter
    News

    Wilson Pet Food expands natural dog treat range

    mmBy Simon KingOctober 31, 2024No Comments3 Mins Read
    LinkedIn Twitter Facebook Email

    Wilsons Pet Food, based in Scotland, has launched a selection of 100% natural treats for dogs. The range includes 17 new treats, each free from junk or fillers, which the company says is ideal for pet owners seeking guilt-free healthy treats to aid training, reward good behaviour and provide mental stimulation.

    The treats are available in a range of delicious gluten- and grain-free options, each carrying health benefits. The treats are suitable for dogs aged four months and upwards and are available in resealable, fully recyclable bags.

    The new Bites range, available in 200g and 1kg, includes eight varieties, each 100% single-source protein, meat or fish. Options such as Goat Bites, Duck Bites, and Wild Boar Bites – each great for allergy support, improved skin and coat, and joint care.

    The new Pheasant Bites aid immune support, vision care and joint care; whilst the Venison Bites are high in protein and rich in Omega 3 and iron. Porky Bites, Fish Bites, Rabbit Bites and Duck Bites complete the range. RRP prices range from £7.99 to £8.99 for 200g bag and are available in 1kg.

    Eight additional tasty treats offering a variety of health benefits: allergy-friendly, high in protein, dental hygiene, supporting healthy joints and bones, or mental stimulation. The range includes Beef Liver, Beef Tripe, Baltic Sprats, Chicken & Duck Necks, Rabbit Ears, Pig Ears, and Chicken Feet. Prices start from £6.99 for 200g and also available in 1kg.

    A first for the UK dog treat market is freeze-dried 100% natural whole Salmon treats packed with Omega; promoting a healthy immune system, healthy skin and coat, and supporting joint health, 70g RRP £9.99

    For dog owners keen to treat their pets this festive season, Wilsons has launched limited editions treats in time for Christmas. Made with natural ingredients, the Mince Pie Festive Treats and Turkey & Cranberry Festive Treats are grain-free making them ideal for sensitive tummies, 70g RRP £4.

    Craig Wallace, managing director of Wilsons Pet Food, said: “We’ve been planning an increased range of natural treats for a while, but it made sense to wait until the full rebrand, ensuring all products would benefit from the new packaging and launch at a similar time.

    “We’re pleased to offer such a diverse selection and for pet owners to feel assured that the treats are natural and nutritious.”

    He continued: “We’re particularly proud of the Wee Salmon Crunchies. We’ve been working with an innovative organisation in Scotland to support an ambition of zero waste across the Scottish fishing industry.

    “These tiny salmon are too small to be used in freshwater hatcheries and usually result in waste, so it’s great to be part of an initiative to repurpose these small fish and for dogs to reap the health benefits.”

    Share. LinkedIn Facebook Twitter Email
    Previous ArticleFarmers urged to test for liver fluke amid ‘very different’ winter
    Next Article Petplan reveals how to keep your pets calm during fireworks
    mm
    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

    Read Similar Stories

    Farms hold key to break rodenticide resistance spread

    New calculator helps optimise pig and broiler feed strategies

    New environmental index launched to cut UK sheep flock carbon footprint

    Most Read

    Farms hold key to break rodenticide resistance spread

    June 3, 2026

    New calculator helps optimise pig and broiler feed strategies

    June 2, 2026

    New environmental index launched to cut UK sheep flock carbon footprint

    June 1, 2026

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2026 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2025

    • Pet Business World
    • Pest

    Type above and press Enter to search. Press Esc to cancel.

    OvertheCounter
    Managing Your Privacy

    To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Cookie Preferences
    • {title}
    • {title}
    • {title}