Fresh dog food brand Years will be available in all Pets & Friends stores from this weekend, giving dog owners the chance to discover fresh, gently cooked meals in store.
From today, (Friday, January 23), customers will be able to purchase Years signature meals and chef made specials such as King Prawn & Giant Squid Paella in all Pets & Friends stores, with teams on hand to offer advice on feeding fresh food either as a complete diet or as a topper for raw food and kibble.
“We’re excited to be launching in Pets & Friends stores from this weekend,” said Ben Scott of Years.
“As a Nottinghamshire-based brand partnering with a retailer that shares our values around quality and pet wellbeing feels like a natural fit”.”
Years meals are made using real, recognisable ingredients and gently cooked to retain nutrients and flavour. Designed to support everyday health the range offers and alternative to some processed dog foods and reflects a growing shift towards fresher feeding
By launching inside Pets & Friends dog owners can get trusted fresh feeding advice from a local supplier. Years meals can be stores in the cupboard for 3 months due to a unique cooking process and kept covered in the fridge for 3 days after opening allowing all meals to be fed as a complete diet or as a nutritional boost when feeding kibble or raw food diets.
Lee Farley, a buyer at Pets & Friends, added: “Supporting innovative brands with strong local roots is important to us.
“This launch gives our customers and their pets access to fresh dog food in store, backed by the advice and service they expect from Pets & Friends stores.”
