OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. May 2026
      2. March 2026
      3. January 2026
      4. November 2025
      5. September 2025
      6. July 2025
      7. May 2025
      Featured

      Over the Counter – May 2026

      By Simon KingMay 18, 2026
      Recent

      Over the Counter – May 2026

      May 18, 2026

      Over the Counter – March 2026

      March 17, 2026

      Over the Counter – January 2026

      January 12, 2026
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Equine CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
      • Wormstock 2023
    • National SQP Awards
    OvertheCounter
    News

    Three-quarters of dog owners fail to recognise early warning signs that could prevent dog bites

    mmBy Simon KingSeptember 10, 2024No Comments4 Mins Read
    LinkedIn Twitter Facebook Email
    Casper, a Staffie Cross during a training session

    New research from Dogs Trust – as students across the UK have returned to the classroom after the summer break – has revealed that the nation should head “Bark to School” for lessons in dog body language, in a bid to reduce the number of dog bites.

    Results released from the charity’s National Dog Survey show that 71% of owners wrongly believe they are more likely to be bitten by a dog they don’t know than by their own pet.

    However, according to well-established research, this is not the case, with the majority of dog bites to children under 14 years being from dogs known to the children in the home.

    As most acts of dog aggression, including bites, happen when dogs feel worried, scared or stressed, Dogs Trust believes many dog-related incidents could be prevented if owners can spot the early warning signs that their dogs are distressed – before the situation escalates.

    This includes recognising subtle changes in body language, such as their ears going back, tension in their body, or their tail tucked under.

    Despite this, newly published results from the charity’s National Dog Survey, which provides insights into over 400,000 of the UK’s dogs and their owners, reveal that 76% are unable to correctly read dog body language, misunderstanding the subtle signs that their pets are stressed or worried.

    Some of the body language signs and signals missed the most, according to the National Dog Survey, were:

    • A common misconception is that a dog rolling over when approached means they want a belly rub. 76% failed to spot that this could mean a dog is feeling uncomfortable or needs space;
    • Two-thirds of those surveyed did not know that yawning can indicate that their dog is worried and needs space;
    • 59% failed to recognise that a dog licking their lips with their ears pulled back means they could be worried and need space, and 53% failed to recognise that a dog licking their lips while turning their head away could also be a sign that a dog is uncomfortable; and
    • Around a third of those surveyed said they thought a wagging tail always means a dog is happy. However, dogs wag their tails for all sorts of reasons – tail movements are a great way to communicate – but they don’t always mean a dog is happy.

    Maria Murray, associate director prevention and community engagement at Dog’s Trust, said: “We’ve seen a huge increase in the UK’s dog population over the last few years, and around a third of all UK households now own a dog. Along with the growth in ownership, we have also seen a rise in the number of dog bite incidents and injuries, most of which happen within the home involving known dogs.

    “As acts of aggression, including bites, are often a response to dogs feeling stressed or anxious, many of these incidents can be avoided if owners can spot the early warning signs that their dog is in distress or uncomfortable and remove their dog from the situation or take steps to prevent things escalating.”

    Ms Murray added: “Very often, dog bites in the home are preceded by what can be seen as harmless interactions, such as cuddling, hugging, or kissing the dog. But while we might like these things, our dogs don’t necessarily agree and will try to tell us through their body language.

    “Unfortunately, when these signs are missed, it can have a huge impact on all involved, including the dog. Over the last year, we have received over 8,000 calls from owners looking to relinquish their dog due to problem behaviours, and in cases where the worst happens and someone is injured, owners may have to make the devastating decision to have their dogs euthanised.”

    Share. LinkedIn Facebook Twitter Email
    Previous ArticleStack attacks or falling bales – how to reduce your liability
    Next Article Registration opens for Munch & Learn 2024
    mm
    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

    Read Similar Stories

    Pet owners reveal what matters most when choosing products for their animals

    Provita unveils strategic sales alliance with Norbrook

    Elanco completes acquisition of AHV

    Most Read

    Pet owners reveal what matters most when choosing products for their animals

    May 19, 2026

    Over the Counter – May 2026

    May 18, 2026

    Provita unveils strategic sales alliance with Norbrook

    May 18, 2026

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2026 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2025

    • Pet Business World
    • Pest

    Type above and press Enter to search. Press Esc to cancel.

    OvertheCounter
    Managing Your Privacy

    To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Cookie Preferences
    • {title}
    • {title}
    • {title}