NOAH has launched a new campaign, Use It Right, Treat Them Right, to support responsible use of anti-parasitic medicines for pets. This initiative highlights the importance of protecting animal health and welfare, while also protecting people and the environment.
Use It Right, Treat Them Right encourages pet owners to use parasite treatments correctly by following medicines’ instructions and seeking professional advice from vets and SQPs when selecting and administering treatments.
Through this campaign, NOAH aims to equip pet owners with the knowledge they need to use these essential medicines safely and effectively.
Dawn Howard, NOAH chief executive, said: “Anti-parasitic medicines are vital for protecting our pets and, by extension, human health. To ensure that they work effectively however, we must use them responsibly by following the treatment’s instructions.
“Through the Use It Right, Treat Them Right campaign, NOAH is providing pet owners with the guidance needed to help them make informed, responsible choices, safeguarding animal welfare, public health and our shared environment.”
The campaign launch coincides with the first-ever World Parasite Awareness Day on March 20, a global initiative to highlight the risks parasites pose to animals and humans. NOAH encourages pet owners, vets, and SQPs to engage with the campaign and spread awareness of best practices in parasite control.
Key messages of the campaign include:
Protecting pets, people, and the planet
Responsible parasite control safeguards animal welfare and public health while conserving the environment.
Seeking professional advice
Pet owners should consult vets or SQPs to determine the most appropriate parasite treatment based on their pet’s lifestyle and risk factors.
Following treatment instructions carefully
Correct dosing, application, and disposal of anti-parasitic medicines are essential for ensuring effectiveness and reducing unintended consequences.
Understanding regulation and safety monitoring
All pet parasite treatments undergo rigorous scientific assessment before approval, and their safety and efficacy continue to be monitored. Pet owners are encouraged to report any suspected adverse events to their vet, the Veterinary Medicines Directorate (VMD), or the product manufacturer.
