Vital Pet Group to exhibit at GLEE and PATS

Pet product wholesaler Vital Pet Group has announced that it will attend both PATS and GLEE next month.

While the company has a long history of attendance at PATS, this will be the first time it has attended GLEE, the garden and outdoor living trade show, which is attended by independent, online and multiple retailers.

Vital Pet Group said it will be bringing a blend of innovative products to both shows with a focus on the three major trends in retail for the next 12-18 months; namely entertaining the customer, wellbeing and reduction in plastics.

At GLEE, Vital Pet Group said there will be support for outlets looking to make a start with pet products, with advice on putting together a core range that reflects trends in the marketplace.

Paul Walker, marketing manager at Vital Pet Group, said it’s important that specialist retailers differentiate their offer.

He said: “By stocking appealing products, backed by expert knowledge, retailers are offering their customers something they can’t always access in main-stream retail. Outlets need to compete on merchandising, in-store theatre and the customer experience and we think some of these products will help deliver that and ensure our customers create destination stores.

“We even have a section in our website dedicated just to new products so it’s easy to see where the new opportunities are and to help retailers select those that are the best fit for their local area and demographic.”

  • GLEE is taking place at the Birmingham NEC from September 10-12; PATS Telford is being held at the Telford International Centre from September 22-23.
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