PFMA launches three-year vision for pet food

The Pet Food Manufacturers’ Association (PFMA) has announced its three-year Pet Food Vision, which focuses on the core pillars underpinning the work of the Association and its members: animal welfare, nutrition, safety and standards.

The aim of the PFMA vision is to cement the UK pet food sector’s position as a world leader on these key areas, as we collectively prepare for healthy trade and maintained high standards, in a post-Brexit environment. It was revealed that the spotlight will be thrown on a different pillar each year. In 2018, PFMA will focus on animal welfare.

Michael Bellingham, chief executive of the PFMA, said: “PFMA believes that the five welfare needs are essential to the well-being of any animal. The time is right to put animal welfare at the heart of our agenda.”

“As experts in pet nutrition, we are keen to engage in the many conversations which recognise the intersection of pet food and feeding with animal welfare. By working with other thought leaders in this area, we will be able to advise and shape policy.”

PFMA is a co-sponsor of the All Party Parliamentary Group for Animal Welfare (APGAW), alongside the RSPCA.

Lord Trees, co-chair of APGAW, added: “I hope that a united voice succeeds in ensuring the UK continues to establish itself as a world leader in animal welfare post-Brexit.”

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