Pedigree Wholesale appoints new managing director

Gerard O’Mahony has been appointed managing director of the leading pet food wholesaler Pedigree Wholesale.

Previously commercial director for the company, Mr O’Mahony was responsible for the sales, customer services, marketing and buying teams.  This appointment allows Steve Brown to move into the newly created position as chief executive of the Pedigree Group, which includes the Just for Pets retail chain.

Mr O’Mahony said: “This is an exciting and challenging time for Pedigree and the specialist pet market, and I’m delighted to be taking up this position. I look forward to continuing our work with customers and suppliers to maximise the commercial opportunities and benefits for all in the channel.

“We have a great team here at Pedigree Wholesale, they’ve shown courage and resilience over the last 18 months. We find ourselves coming out stronger than ever, looking forward to seeing out the year positively and further developing our strategic aims in 2022 and beyond.”

Mr Brown added: “I’m delighted that Gerard has agreed to move into the role of managing director. His affinity with our values and purpose alongside his commercial expertise will help guide Pedigree Wholesale into the future to benefit our people, customers, and supplier partners.

“After spending almost 25 years very much in the detail, we now have a leadership team in place to allow me to focus my energy on the strategic direction of the group whilst continuing to lead on product and brand innovation and our store and operational expansion plans.”

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