The latest edition of the NOAH Code of Practice for the Promotion of Animal Medicines has been published. Regularly updated to ensure it stays relevant and effective to meet the ever-evolving communication climate, the 29th edition, available on the NOAH website, is effective from December 1.
The NOAH Code is designed to ensure that prescribers and users of animal medicines have confidence in promotional information from animal medicines companies.
All advertising is subject to the rules of the Advertising Standards Authority and the Veterinary Medicines Regulations but, as with human pharmaceuticals, the Code requires animal medicines promotions by NOAH member companies (and those non-member companies participating in the NOAH Compendium) to be even more tightly controlled, committing to higher voluntary standards by signing up to NOAH’s Code.
Dawn Howard, NOAH’s chief executive, said: “NOAH is proud of the self-regulation of standards for promotional activity that the Code brings. The Code is not a substitute for the law but is in addition to it – it is a higher standard than is legally required.
“This means prescribers and users of animal medicines can have trust and confidence in promotions by NOAH members through their adherence to the principles and spirit of the Code.”