Company of Animals (COA) has rolled out an extensive marketing campaign to support the launch of the new products in the Halti No-Pull product range.
The integrated campaign incorporates a targeted social media advertising strategy. The advertising schedule, the biggest undertaken by COA to date, is aligned to launch activities with a number of key retail partners.
Target channels for advertising activity include YouTube, Facebook and Instagram with the objective of reaching five million consumers over the campaign period. The campaign will run for eight weeks. The UK is the market focus for 2019, with the campaign being mirrored in the United States in 2020.
Nick Hucker, commercial director at Company of Animals, said: “We are implementing a comprehensive advertising campaign, targeting platforms where we know our consumers are active.
“Our marketing activity and campaign timings are designed to support the retailers as they launch the new range of Halti products and raise brand awareness with a new generation of dog owners, driving footfall and sales conversion both in store and online.”
A website has been created for the campaign, which showcases key product highlights. It can be accessed HERE.