Frontline named Brand of the Year 2019-2020

Boehringer Ingelheim has announced that its Frontline brand was named global Brand of the Year 2019-2020 at the Animalis Edition of the World Branding Awards.

The organiser of the World Branding Awards, World Branding Forum, headquartered in London, UK, is a non-profit organisation, dedicated to advancing branding standards for the good of the branding community as well as consumers. It organises and sponsors a range of educational programmes, including collaborations with leading universities and museums.

The winners are judged through three streams: brand valuation, consumer market research and public online voting. Over 95,000 pet and animal lovers from around the world voted for their favourite brand, in 38 countries, across six continents for the 2019-2020 Animalis Edition of the Awards.

“This is a celebration of the continuous effort that is vital to build outstanding brands.  As consumer votes constitute 70% of the final score, winners of the Awards must have strong brand recall among their consumers,” explained Richard Rowles, chairman of the World Branding Forum.

Damien Martin, Boehringer Ingelheim’s global head of pet healthcare, said: “We are absolutely delighted to have won this global Award. The Award recognises our teams who work tirelessly ensuring brand awareness is high and people know what our brands stand for in the ever-changing pet and animal health industry.”

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