Ceva Animal Health has launched a national summer TV advertising campaign to raise awareness of its leading behaviour products, FELIWAYFriends and ADAPTILCalm On-the-GoCollar.
It is the first time that Ceva has invested in a TV advertising campaign focusing on FELIWAY Friends, which helps cats live together in harmony and prevents the signs of conflict like fighting, chasing and blocking.
The FELIWAY advertisement will interchange with the ADAPTIL Calm On-the-Go Collar advertisement which features Ever, an Australian Shepherd, and highlights the collar’s benefits which are particularly relevant during the summer while owners are out and about with their dogs more.
Both advertisements are 30 seconds long and the campaign runs until the end of June.
Abigail King, product manager for FELIWAY and ADAPTIL at Ceva Animal Health, said that the advertisement will target 24.5 million pet owners and will air on all Channel 4 and Channel 4 partner channels, including Channel 4, E4, More4, Film4, Drama, Good Food, Really, W and Home.
Ms King added: “Our summer TV advertising campaign will raise awareness of how FELIWAY Friends and ADAPTIL Calm On-the-Go Collar can help pets with behavioural issues and drive customers to retailers for further information and to purchase product.”