Cesar moves into multi-serve sector

Mars Petcare has launched a natural-inspired range under its premium dog brand, Cesar. The new range features a multipack format, and the brand’s first wet multi-serve option – Cesar Natural Goodness cans – that cater for two to three servings.

Available now, the products are available in 100% recyclable packaging, contain 100% natural ingredients with vitamins and minerals, are grain-free and contain a selection of wholesome ingredients, including cranberry, sweet potato and beans.

The ‘Natural Goodness’ products tap into the premium and natural trends seen across the petcare category. The range has launched in three flavours: rich in chicken, garnished with sweet potato, peas & cranberry; rich in beef, garnished with carrots, green beans & herbs; and rich in lamb, garnished with carrots, potatoes & spinach.

Arthur Renault, marketing portfolio director at Mars Petcare, said: “The range is designed to offer shoppers something even more luxurious to Cesar’s core range.

“As it’s clear that many pet owners are unwilling to compromise on the quality of the food they purchase for their four-legged companion, demonstrated by natural-inspired pet foods achieving +14.8% growth over the last 12 months.”

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