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    New digital platform set to transform poultry sector’s disease resilience

    mmBy Simon KingApril 14, 2025No Comments3 Mins Read
    LinkedIn Twitter Facebook Email
    Julian Sparrey, group technical director and co-founder of Livetec

    Livetec Systems has launched Livestock Protect, a cutting-edge digital platform designed to help the poultry sector predict, prevent, and respond to disease threats with greater confidence and control.

    With avian influenza (AI) continuing to disrupt poultry operations across the UK, the launch of Livestock Protect comes at a critical time, says Julian Sparrey, group technical director and co-founder of Livetec.

    “HPAI continues to expose the urgent need for a more robust, 360-degree approach to biosecurity across the poultry sector,” he said.

    “Livestock Protect has been developed to fill that gap, giving producers the tools to manage risk in real-time – making faster, more informed decisions and improving operational efficiencies to help protect their flocks and businesses from disease threats.”

    Transforming poultry farm biosecurity
    Livetec has used its extensive frontline experience, industry data, and welfare-first mindset to help producers streamline operations and improve disease resilience.

    Mr Sparrey explained the easy-to-use platform and accompanying mobile app is designed to reduce paperwork and simplify biosecurity management, while empowering all poultry keepers to make faster, data-led decisions to minimise the risk of outbreaks.

    “Livestock Protect is available via a subscription model, in three packages to suit different business needs, including a free app-only version that provides access to essential features,” he said.

    “Among these features are real-time AI outbreak mapping – including wild birds – which gives producers immediate visibility of disease threats, and our biosecurity chatbot powered by Google Gemini – Paula – which provides instant access to expert advice when it’s needed most.”

    Advanced biosecurity features
    Mr Sparrey explained the Premium and Enterprise packages offer additional functionality.

    He said: “Premium and Enterprise users will also get access to eBAS – our unique biosecurity assessment system that delivers weighted risk scores and tailored recommendations for each farm – as well as AccessProtect, which enables simple visitor logging for full traceability at all times.”

    For Enterprise users, the platform includes practical emergency response tools, such as a depopulation calculator, live operations dashboard and access to national outbreak plans.

    “These features can also be purchased as bolt-ons to the Free and Premium packages, giving producers the flexibility to build a package that best suits their business needs and risk profile,” Mr Sparrey added.

    Built with scalability in mind, Livestock Protect is already being adopted by large-scale integrators and producers and is accessible across iOS, Android, and web platforms.

    “While initially focused on the poultry sector, we are actively working to extend the platform’s capabilities across other livestock sectors, including pigs, to support wider industry resilience,” Mr Sparrey concluded.

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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