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      By Simon KingMay 18, 2026
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    New appointments at Wilsons Pet Food

    mmBy Simon KingAugust 28, 2024No Comments2 Mins Read
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    Wilsons Pet Food has appointed Stuart Nicholson, Sam George and Katie Neal to key roles

    Wilsons Pet Food has appointed Stuart Nicholson, a former board director at Symington’s, as its new chairman.

    In his new role, Mr Nicholson will focus on strategic growth and corporate governance to support the ambitious growth plans of the Scottish-based natural pet food company. With 40 years working with some of the UK’s largest food manufacturers and extensive board-level experience, he brings a wealth of expertise to the role.

    Mr Nicholson said: “Wilsons is a trusted, heritage brand recognised for its quality ingredients and first-class manufacturing processes.

    “With an inspired and motivated leadership team and significant investment underway across the business, the future for Wilsons is very exciting. I’m thrilled to be able to help contribute to that.”

    In addition to Mr Nicholson’s appointment, Wilsons has strengthened its trade sales team with two new senior hires.

    Sam George joins as head of pet trade sales, with over 10 years of trade experience in the pet food sector, and Katie Neal, previously with Woof & Brew and Bugalugs Pet Care, joins as head of grocery.

    Speaking about the upcoming PATS event, where they will unveil new recipes across the full range of meals and treats, Mr George said: “With PATS just around the corner, it’s a fantastic opportunity to meet both current and new customers. I’m really looking forward to what will no doubt be a fantastic trade event.”

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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