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      Over the Counter – September 2025

      By Simon KingSeptember 15, 2025
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    Dairy / Beef

    Cutting-edge bolus technology back on shelves

    mmBy Simon KingSeptember 22, 2020No Comments1 Min Read
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    Photo credit: Tim Scrivener

    Denis Brinicombe Group, a leading animal nutrition provider, has embarked on a global joint venture with expert bolus manufacturer, Rumbol Products, to re-introduce cutting-edge cattle bolus technology that has been absent from the market for over six months, due to a factory fire that ceased production.

    Keith Greig, Brinicombe’s managing director, said that the partnership is combining resources to advance the bolus market at a rapid pace with an exciting R&D pipeline.

    Mr Greig said: “With us as the commercial partners providing technical expertise, and Rumbol as the bolus manufacturing experts, we’re well placed to drive innovation in this sector

    The first stage of this journey lies in the launch the EnduraBol range, which is now in stock with several agricultural merchants and vet practices in the UK and Ireland.

    Mr Greig added: “Products in the range currently include EnduraBol Cattle and EnduraBol High Iodine. These provide a complementary feedstuff to support and reduce the risk of nutritional imbalances in grazing and forage fed cattle.”

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    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

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