OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. March 2026
      2. January 2026
      3. November 2025
      4. September 2025
      5. July 2025
      6. May 2025
      Featured

      Over the Counter – March 2026

      By Simon KingMarch 17, 2026
      Recent

      Over the Counter – March 2026

      March 17, 2026

      Over the Counter – January 2026

      January 12, 2026

      Over the Counter – November 2025

      November 3, 2025
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Equine CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
      • Wormstock 2023
    • National SQP Awards
    OvertheCounter
    News

    BVA welcomes “the majority” of CMA’s final measures

    mmBy Simon KingMarch 26, 2026No Comments2 Mins Read
    LinkedIn Twitter Facebook Email

    The British Veterinary Association said it welcomes the majority of the measures, particularly those designed to improve transparency and consumer choice, outlined by the Competition and Markets Authority (CMA) as it published its final decision following more than two years of investigation into the UK vet services market for household pets.

    BVA said it was also pleased to see the CMA acknowledge the intense public scrutiny vet teams have been under during the investigation and highlighted their ‘continued professionalism, compassion, and commitment to animal welfare’ shown throughout.

    BVA president Dr Rob Williams MRCVS said: “I know it’s been a long and testing couple of years for the profession. I’m pleased to see that with this final decision, the CMA has listened to BVA’s concerns and we’re able to welcome the majority of these measures, which are largely focused on increasing transparency and information, supporting clients to make more informed choices.

    “As vets, we care deeply for animals and anything we can do to build trust between us and their owners, like supporting consumer choice, is a good thing.”

    Dr Williams continued: “We’re also pleased to see that the CMA continues to support our calls for reform of the woefully outdated Veterinary Surgeons Act, including the introduction of vet practice regulation, which will go a long way to addressing many of the issues its investigation raised.

    “This isn’t quite the end and as we get down into the detail of the CMA’s final measures, BVA will support our members to help them understand what they need to do to comply. We will also continue to engage with the CMA to ensure that they get the details right and there aren’t any unintended consequences.”

    Share. LinkedIn Facebook Twitter Email
    Previous ArticleIndustry-wide lambing survey launched to capture pressures facing farmers
    mm
    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

    Read Similar Stories

    Industry-wide lambing survey launched to capture pressures facing farmers

    Vet prescription fees to be capped at £21

    Champion Stock now available at Trilanco

    Most Read

    BVA welcomes “the majority” of CMA’s final measures

    March 26, 2026

    Industry-wide lambing survey launched to capture pressures facing farmers

    March 25, 2026

    Vet prescription fees to be capped at £21

    March 24, 2026

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2026 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2025

    • Pet Business World
    • Pest

    Type above and press Enter to search. Press Esc to cancel.

    OvertheCounter
    Managing Your Privacy

    To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Cookie Preferences
    • {title}
    • {title}
    • {title}