OvertheCounter
    Twitter LinkedIn
    • Email Newsletters
    • Magazine Subscriptions
    • About Us
    • Advertise
    • Contact Us
    Twitter LinkedIn
    CPD Log-In
    OvertheCounter
    • News
      • Dairy / Beef
      • Sheep
      • Pigs / Poultry
      • Equine
      • Companion
      • Retail
      • Training
    • Magazines
      1. March 2026
      2. January 2026
      3. November 2025
      4. September 2025
      5. July 2025
      6. May 2025
      Featured

      Over the Counter – March 2026

      By Simon KingMarch 17, 2026
      Recent

      Over the Counter – March 2026

      March 17, 2026

      Over the Counter – January 2026

      January 12, 2026

      Over the Counter – November 2025

      November 3, 2025
    • CPD Training
      • AMTRA CPD Modules
        • Frontline Academy
        • Companion Animal CPD Modules
        • Equine CPD modules
        • Livestock CPD Modules
        • Poultry CPD Modules
        • Are you a Gold Standard SQP?
      • VETPOL CPD Modules
        • Companion Animal CPD Modules
        • Equine CPD Modules
        • Livestock CPD Modules
        • Poultry CPD Modules
      • Earning CPD points with overthecounter.news
      • CPD Log-In
      • Wormstock 2023
    • National SQP Awards
    OvertheCounter
    News

    Boehringer’s Men in Blue launch mission to provide SQPs with CPD

    mmBy Simon KingMarch 26, 2020No Comments2 Mins Read
    LinkedIn Twitter Facebook Email

    Boehringer Ingelheim Animal Health UK has created a new, interactive CPD e-learning programme for SQPs advising farmers, called the Men in Blue.

    The Men in Blue have a mission to help SQPs learn about the parasites affecting animal health, welfare and productivity, and how to help farmers make the best decisions on treating their animals.

    Victoria Hudson, senior brand manager at Boehringer Ingelheim Animal Health, said: “We are committed to supporting SQPs with high quality CPD and are excited about the launch of Men in Blue. We hope that SQPs will find the content of the missions enjoyable as well as informative.”

    The first mission the Men in Blue have undertaken is on parasites, productivity and profitability, while the second mission focuses on lungworm.

    Each mission should take approximately 20 minutes to complete and is available now to SQPs. Each completed mission attracts five CPD points from AMTRA and 2.5 CPD credits from Vetpol.

    The male and female Men in Blue special agents lead participants through each mission with prompts to click graphics to reveal information. Knowledge is tested at several points; quick questions to check understanding throughout the mission, while a longer scenario/ role play tests the users’ knowledge in a store environment, demonstrating learning from the mission.

    Correct answers to the final questionnaire are required to gain CPD points for completing the mission. SQPs can re-take the mission as many times as they require.

    The Men in Blue missions can be accessed through the Boehringer Ingelheim Animal Health Resource Hub, which is located HERE and are available immediately.

    Boehringer Ingelheim Animal Health said that future Men in Blue missions will cover liver fluke and other parasitology topics.

    Share. LinkedIn Facebook Twitter Email
    Previous ArticlePFMA says UK pet industry has a good supply of food available
    Next Article AMTRA issues further Covid-19 advice for RAMAs/SQPs
    mm
    Simon King

    Editor - Over The Counter. Simon has more than 20 years’ experience in B2B publishing. When not slumped over his PC, Simon is a keen follower of sport, supporting Manchester United, and is at his absolute happiest watching most sport in glorious UHD, with something cold to drink by his side.

    Read Similar Stories

    BVA welcomes “the majority” of CMA’s final measures

    Industry-wide lambing survey launched to capture pressures facing farmers

    Vet prescription fees to be capped at £21

    Most Read

    BVA welcomes “the majority” of CMA’s final measures

    March 26, 2026

    Industry-wide lambing survey launched to capture pressures facing farmers

    March 25, 2026

    Vet prescription fees to be capped at £21

    March 24, 2026

    Any animal medicine advertising or promotion should conform to the ‘code of practice’ of the National Office of Animal Health (NOAH).
    For full details contact the publisher or www.noah.co.uk.

    Lewis Business Media Ltd endeavours to make articles and statements as accurate as possible.

    © 2026 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    The OTC "tick" mechanism is the copyright of Lewis Business Media Ltd ©2025

    • Pet Business World
    • Pest

    Type above and press Enter to search. Press Esc to cancel.

    OvertheCounter
    Managing Your Privacy

    To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Cookie Preferences
    • {title}
    • {title}
    • {title}