As BETA International 2020 opened its doors yesterday, organisers announced that next year’s show will move to the National Agricultural and Exhibition Centre (NAEC) in Stoneleigh, Warwickshire.
Organisers said the show will take over the entire Stoneleigh Park site, making full use of its three large halls and 250 acres of parkland.
BETA International organiser Claire Thomas said: “Times are changing and our industry continues to evolve, and it is essential that we do the same.
“Stoneleigh Park has an immensely rich equestrian heritage and is linked to some of the UK’s top equestrian events, so the move is an incredibly positive one and we are in great hands with the NAEC team.”
She added: “Switching from the NEC, Birmingham, where we have been for the past 26 years, will allow us to realise our vision for the show, with a powerful new programme tailored to the needs of today’s modern business and retail world, and the finest facilities.”
The 2021 trade show will feature a large party on the Sunday evening.
Past and prospective exhibitors are being invited to see the new venue and hear more about plans for the show and the benefits it offers at a special open day at the NAEC Stoneleigh on March 3, 2020.
BETA International will take place at NAEC Stoneleigh, Stoneleigh Park, Warwickshire, from January 24-26, 2021.
