About OvertheCounter


Lewis Business Media produce a range of media offerings including B2B magazines targeted along the UK food chain from large scale farmers, agronomists as well as those working in agricultural merchants and country stores. We also contract publish magazines for other businesses as company or customer magazines, and annual reports.

We organise events on behalf of our clients such as conferences and industry awards, we also organise focus groups around the UK. We hold an extensive rural database of over 67,000 names and these are available for list cleaning, or lease/rental. Our extensive readership surveys bring forth many opportunities for our clients to use our research services.

Lewis Business Media can provide the communications tools you need to secure long-term relationships with your most important customers, whilst offering the flexibility of services that cannot be found at any other agricultural publishers.

OvertheCounter MagazineOvertheCounter is a bi-monthly magazine which targets qualified advisers in country stores and agricultural merchants. These include AMTRA qualified Suitably Qualified Persons (SQPs) as well as veterinary nurses, veterinary practices, buyers, wholesalers/distributors and marketing professionals.

We provide essential guidance for these influential advisors through training and educational initiatives on the sale of products sold through these specialist retail outlets including animal health medicines and products.

OvertheCounter empathises with the information needs of these qualified advisors to assist in product selection and recommendation at point of sale. We also work with key industry bodies including AMTRA, AHDA and NOAH to raise the profile of these individuals to those involved within this industry.

We also organise the annual OvertheCounter Awards as well as seminars and conferences.

For all OvertheCounter enquiries contact Emma Sharp on 01825 701246, or email emmas@lewisbusinessmedia.co.uk

Advisory Board

  • Philip Sketchley, Chairman, AMTRA
  • Stephen Dawson, Secretary General, AMTRA
  • Ian Scott, Secretary General, AHDA
  • Andrew Jackson, CEO, Mole Valley Farmers
  • Andrew Cairns FRPharmS, Managing Director and Pharmacist, Murray Farmcare
  • David Taylor, Category Manager, Countrywide Farmers plc
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